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E-Commerce Packaging: Sell | Protect | Profit

What is E-commerce Ready Packaging?

E-commerce-ready packaging ships your product to a consumer who purchases your items online. It must pass a rigorous simulation test to see if it can withstand the usual motions and procedures of shipping. E-commerce-ready packaging has wow-factor graphics and strong presentation and is effective at protecting what’s inside. 

E-commerce packaging is for shipping goods. Retail packaging is for items that end up on store shelves.

ecommerce packaging ships directly to individual consumers, so presentation is crucial.

In the whirlwind of e-commerce, the journey from click to curb is full of anticipation and expectation. While digital at its core, this path culminates in a very tangible moment: the unboxing experience. This moment can either uplift or undo a brand’s meticulous efforts.

Through custom designs focused on the customer, packaging transcends aesthetics. It incorporates elements like easy-open tabs or dual-purpose functionalities, turning a utilitarian object into a cherished keepsake.

A Bad Delivery is Bad Business

A plain brown corrugated box sits at the front door of a house.

Imagine the dismay of receiving a much-awaited package only to find its contents compromised. This scenario underscores the vital role of packaging. It’s not merely a container but a silent ambassador for your brand, embodying quality and assuring customer satisfaction.

Proper E-commerce packaging protects, preserves, and presents your product. A trifecta that, when executed correctly, can elevate your business.

What are the simulations used to put e-commerce packaging to the test, and why are they important?

The logo for the International Safe Transit Association (ISTA). Green letters on a white background. Two arrows wrap around each other and point in opposite directions.

What is ISTA 6 Testing?

ISTA 6 testing refers to testing that ensures e-commerce packaging can handle the usual motions of shipping. The primary goal of any shipped package is protecting the product inside the box or mailer. ISTA 6 testing simulates the journey any given package will make.

From the moment packages leave the facility they were packaged in, to the moment they arrive at the intended destination, ISTA Testing tests to see if the packaging in question can truly protect the product it’s holding.

E-commerce packages will ultimately go through several trials before they reach the consumer. If your package can’t handle typical transit disturbances or a fall from a wide turn in the delivery truck, then they shouldn’t be used in an e-commerce distribution setting.

ISTA 6 testing ensures that your packaging is up to the challenge before you even ship anything.

Why Does it Matter?

A package must arrive in one piece when it arrives to a consumer.  Damaged packaging might give the customer a bad impression of your company.

That’s why ISTA 6 testing should matter to every company that deals with business online.

When it comes to packaging, product protection and presentation are equally important.

At Morrisette Packaging, we use ISTA 6 testing to ensure your product will arrive in perfect condition every time.

What is Dim Weight?

Dimensional weight, also known as dim weight, is based on how much space a package takes up compared to its actual weight.

Whenever a shipment is made, the shipper will be charged either based on the package’s dimensional weight or its actual weight. Shipping companies typically charge for whichever one is most expensive.

This ultimately creates an interesting issue for companies that make use of an e-commerce distribution model. First, you want to make sure that your packages can survive in shipment.

Packaging that is right-sized to the product being shipped is also environmentally friendly. Lower fuel emissions result from a box only taking up as much space as it needs to. This means fewer trips to deliver the same amount of items. This is something many customers look for in companies nowadays, as interest in environmental issues keeps rising.

Let’s look at the final piece of the shipping puzzle: frustration-free packaging.

What is Frustration-Free Packaging?

Frustration-free packaging is another shipping package standard that Amazon coined. The most important part of a frustration-free package is using as little material as possible.

This is not only environmentally friendly, but also a good way to reduce costs in shipping.

Frustration-free packaging is designed to be easy to open. The consumer should only need minimal effort to open the package.

Why Does It Matter What The Packaging Looks Like?

E-commerce-based companies often overlook how their packaging reflects their brand and what the unboxing experience feels like for a customer who has purchased something from their online storefront.

Perceived value and first impressions are everything in e-Commerce.

Have you thought about using your packaging to advertise your brand and spread your message? It can oftentimes be the case that the unboxing experience is the most exciting part about purchasing a product. Remember, custom packaging’s value comes from protecting your product, your brand and your bottom line. All three solutions rolled into one application.

To make this experience the best it can be, you must also consider the frustration-free packaging mentioned above. However, you must also consider the design of the box itself from an aesthetic standpoint rather than just how it holds up physically.

Custom Packaging Design Makes the Difference

The customer should see your package on their doorstep and know immediately that it came from you. The design on the box should reflect the craftsmanship that went into the product. It’ll show the customer that you care about every aspect of their order, and that may incentivize them to return to your company in the future.

A good unboxing will only enhance a good product, and the satisfaction that a customer gets from that unboxing will ultimately have a hand in how they view your company. morrisette Packaging collaborates with you so that you don’t have to send a blank box. We design the structure and develop the artwork that makes your customer remember how it felt to open a package from you.

Packaging that is aesthetically pleasing and fun to open will always bring a customer back more than a blank box that says nothing about the company that sent it. Your packaging is a reflection of your brand and should be given just as much thought as the products within it.

How Does Morrisette Packaging Approach E-Commerce Packaging?

At Morrisette Packaging we make everything as simple – and eye-catching – as possible when it comes to packaging your products for e-commerce distribution.

We custom design packaging structures, graphics and automation systems, and we make use of ISTA 6 testing to ensure that your packaging is able to withstand the shipping process.

We strongly believe packaging presentation is just as important as the product inside. When you partner with us, we will collaborate to make sure your packaging arrives at your customer in pristine condition and that the unboxing experience is reflective of your brand message.

Contact us today to begin a conversation about a no-obligation packaging evaluation.

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