Food Packaging is one of the toughest challenges in the packaging industry.
Doing it right requires insight, experience and innovation that can come only from a seasoned team of packaging experts.
In the case of Piedmont Pennies, Morrisette Packaging utilized every asset we have to bring this North Carolina company custom food packaging that lowered shipping cost, increased shelf life and drew attention to the product while on display.
Piedmont Pennies is a North Carolina-based food company that bakes up daily “bite-sized biscuit bites of Heaven.”
Founder and Owner Becca Wright has grown her “Grandbetty’s” recipe into a burgeoning cheese snack empire.
Piedmont Pennies is a fairly young start-up trying to compete in the massive world of food and beverage.
In 2021, U.S. consumers, businesses, and government entities spent $2.12 trillion on food and beverages.
In addition, the US ships over 17,000,000,000 tons of goods per year, and it’s estimated that more than $7,000,000,000 (that’s billion with a B) worth of food and beverage goods are lost to damage during shipping each year.
So how do you make your product stand out while protecting it throughout its lifecycle in such a crowded landscape?
CUSTOM PACKAGING DESIGN MEANS PRODUCT PROTECTION AND BRAND RECOGNITION
As her company continued to grow, Becca began to identify areas of opportunity for improvement.
Packaging and branding became a top priority as Becca considered new ways for her company to grow.
She knew her family tradition of buttery, cheesy goodness was too good not to share with others. And she had a suspicion that her food packaging wasn’t entirely up to par.
“Your business can’t evolve unless it’s born. I needed to get the product out and constantly evolve. I developed our first logo in Powerpoint…the state of North Carolina and some letters. But you didn’t understand what the product was and the story behind it.”
In a crowded marketplace your packaging can make or break you.
Becca recognized the value custom food packaging provides, but she also had questions about how to achieve that goal in a way that allowed her to continue to grow the business.
After all, a young start up needs all the cash on-hand that it can muster.
Becca wondered “How can someone help me and walk with me step by step as we both learn about our packaging needs and how we can get there?”
Enter: Morrisette Packaging.
CUSTOM PACKAGING IS A COST EFFICIENT SOLUTION
It’s easy to think that food packaging, custom packaging or custom food packaging is an unaffordable option for a locally owned start-up.
But that’s a misconception.
As Becca says, “Morrisette was open to scaling with me. I was able to place an order for our cartons, and I was able to be billed as the inventory came. Because not only do I not have the storage space, but cash flow is king as a start-up.”
In addition, we identified a few cost-saving areas we knew we could support immediately.
First we reduced her packaging weight. If your packaging food, weight can add up quick and added weight equals added cost.
Second, we freed up her storage space with just in time delivery of custom packaging that she didn’t pay for until she needed it.
Third, we learned Becca’s story and knew that her food product packaging needed to let the customer know that Piedmont Pennies are made form “only the good stuff – simple, local ingredient, and a lot of love.” Increasing your curb appeal on the retail shelf absolutely results in increased sales.
The new packaging we developed is designed to better protect the cheese snacks and keep them fresh for longer. It also makes the snacks more attractive and appealing to customers, helping to increase sales and brand recognition.
Why is Custom Packaging Important for Food Products?
Food packaging is a crucial factor in the success of any food product. It helps to protect the product from contamination and damage, extends its shelf life, and makes it easier to store and transport. In addition, good packaging can be a powerful marketing tool, helping to attract customers and build brand awareness.
For Piedmont Pennies, custom packaging was essential to ensure that the cheese snacks remained fresh and delicious.
The new packaging is made from high-quality materials that provide a barrier against light, moisture, and air, helping to keep the snacks fresh for longer.
The packaging also features an attractive design that showcases the company’s brand and makes the snacks more appealing to customers.
If you’re looking for custom food packaging, from rigid boxes and folding cartons to foam, film and tape, we would love to collaborate with you and help bring your ideas to life.
Let us provide you with a free consultation. From design to delivery, we unbox your packaging potential, so you can focus on success.
Send an email firstname.lastname@example.org right now to get started.