How it Works
Collaborate and Create
Effective conversation and collaboration will guide the design process
Procure and Present
Utilizing teamwork to develop, source, and make decisions on packaging
Test and Deliver
Post design testing and ROI analysis are consistently repeated
Benefits
Resources
Program consolidation via redesign
We take a holistic approach to analyzing your operation.
Packaging engineering with formed materials
In-house engineers utilize state-of-the-art materials to explore new designs.
Material neutral packaging design
Partnering with a distributor means access to any and all materials available.
Structural development for production
Physical design concepts allow you to experience the design first-hand.
Graphic manipulation and brand development
Our graphic design team has extensive design experience to take your brand to the next level.
Full color sample prototyping
Morrisette’s on-site technology produces vibrant samples that you can touch and feel.
Concept ideation with 3D renderings
Being able to visualize your design prior to production saves you time and money.
Corrugated packaging analysis for performance
Optimizing your corrugated packaging should be done on an annual – and case-by-case – basis.
What we do at Morrisette
Our work goes beyond selling simple packaging products. We are problem solvers. Each of our customers have a unique application with a specific goal in mind, and sometimes that means thinking outside the box – literally.
What We Do At Morrisette
Our work goes beyond selling simple packaging products. We are problem solvers. Each of our customers have a unique application with a specific goal in mind, and sometimes that means thinking outside the box – literally.
Questions to ask before starting the package design:
- What is your product and what are its key features?
- Who are your competitors?
- What is the most important message to convey on the packaging?
- Who is your target audience and how will this packaging attract them
- Does this packaging represent your brand well?
Why Morrisette?
You only have one chance to make a good first impression. When it comes to product packaging and design, your packaging is very often a consumer’s first introduction to, not only your product, but also your brand. Effective product packaging and design is crucial in securing a positive first impression with your consumer and developing lasting brand loyalty. At Morrisette, we are leaders in packaging, design, kitting, and automation, and our team can set your packaging apart from the rest. By working collaboratively and emphasizing transparency, we will make sure that your packaging and design goals are met- if not, exceeded – while also staying within budget.
Why Morrisette?
You only have one chance to make a good first impression. When it comes to product packaging and design, your packaging is very often a consumer’s first introduction to, not only your product, but also your brand. Effective product packaging and design is crucial in securing a positive first impression with your consumer and developing lasting brand loyalty. At Morrisette, we are leaders in packaging, design, kitting, and automation, and our team can set your packaging apart from the rest. By working collaboratively and emphasizing transparency, we will make sure that your packaging and design goals are met- if not, exceeded – while also staying within budget.
Design Step Process:
There are three layers of product packaging: outer packaging, inner packaging and product packaging.
There are many different shapes and styles of packaging that can be created. What works best for your product? What helps you achieve your goals?
Think back to the 5 questions we asked ourselves when designing the package. When customers look at the package what do we want them to remember? Focus on that when designing your packaging.
Review each concept we come up with together through the lens of your customer. Think about which concept will put your brand’s best foot forward.
It is important to use your team, your stakeholders, and even your customers when designing packaging. A fresh set of eyes is always able to pick up on something new and feedback, even when critical, is always helpful.
Once you have settled on a design, making sure you have the right files and formats for your printer is key in ensuring a flawless execution of your packaging.
Design Step Process:
There are three layers of product packaging: outer packaging, inner packaging and product packaging.
There are many different shapes and styles of packaging that can be created. What works best for your product? What helps you achieve your goals?
Think back to the 5 questions we asked ourselves when designing the package. When customers look at the package what do we want them to remember? Focus on that when designing your packaging.
Review each concept we come up with together through the lens of your customer. Think about which concept will put your brand’s best foot forward.
It is important to use your team, your stakeholders, and even your customers when designing packaging. A fresh set of eyes is always able to pick up on something new and feedback, even when critical, is always helpful.
Once you have settled on a design, making sure you have the right files and formats for your printer is key in ensuring a flawless execution of your packaging.
Examples of innovative packaging:
Something considered so second nature now, packages that could be resealed to keep products fresh was a brilliant concept when created. What simple, yet brilliant idea can you think of with your packaging?
A packaging design look that has been extremely successful is the retro look. Many consumers trust products that they perceive to be homemade or handcrafted. By using retro packaging, you meet that inherent desire for freshness in food and the trust that comes with handcrafted products. How can your packaging design meet these customer needs and wants?
Another, more modern, packaging design trend that has taken off is using tiny patterns/images to allude to what is inside the package. This gives consumers a hint as to what is inside. What can you incorporate in your packaging to get consumers excited about what’s behind the design?
Examples of innovative packaging:
Something considered so second nature now, packages that could be resealed to keep products fresh was a brilliant concept when created. What simple, yet brilliant idea can you think of with your packaging?
A packaging design look that has been extremely successful is the retro look. Many consumers trust products that they perceive to be homemade or handcrafted. By using retro packaging, you meet that inherent desire for freshness in food and the trust that comes with handcrafted products. How can your packaging design meet these customer needs and wants?
Another, more modern, packaging design trend that has taken off is using tiny patterns/images to allude to what is inside the package. This gives consumers a hint as to what is inside. What can you incorporate in your packaging to get consumers excited about what’s behind the design?
Key Packaging Design Terms
Vector File Type
Vector images are made up of lines and are easy to resize.
EPS
Encapsulated postscript. EPS is a file extension for vector-based images.
Barcodes (UPC and EAN)
Barcodes are the groups of lines found on a package and are what are scanned when purchasing products at a store. Barcodes are embedded with readable information about the product, including SKU and price information. Found above or below the barcode is a group of numbers, known as the UPC or EAN. UPC (Universal product code) is predominantly used in North America whereas the EAN (International Article Number) is used globally. You will need to establish a barcode during the process of creating the packaging.
Bleed
Bleed is a printing term used to refer to the edge of the design. Designers typically leave extra room between where the packaging ends and where the design is slated to be cut, to account for any room for error in the printing process
Dielines
The pattern of your product packaging. Printers use them to create the proper layout for a package and to ensure the image is cut properly.
Offset Printing
A printing technique where plates of your design are created in CMYK and then run through a large, industrial printer. Offset printing has high setup costs so it is more economical for printing in large volumes.
CMYK
CMYK colors are the four key colors used in printing C = Cyan (blue) M = Magenta (red) Y = Yellow K= Key (black). Each color provided in the packaging will have a CMYK code that will be color matched by the printer.
RGB
Red, green and blue. These are the primary colors which can be combined to create all other colors on digital screens.
Digital Printing
This is a printing method where file information is sent to digitally to the printer and each piece of packaging is run individually through that one printer
Adobe Illustrator (AI) file
Adobe Illustrator is a software used for designs and artwork. In the case of packaging design, it can be used to create vector images, which are needed for printing.
Raster File Type
Raster images are made up of thousands of tiny pixels and can be difficult to resize.
Pantone
Pantone is a company that created the Pantone Matching System (PMS). This a catalogue of standardized printing colors. Each color has an assigned number and can be reproduced nearly identically by any printer. Pantone accounts for most colors outside of the CMYK format.
Design Center FAQ's
Morrisette provides world-class design and prototyping capabilities for our customers. From CAD design & sampling for industrial packaging (to make sure your product arrives safe), to full-color, PMS accurate prototypes for marketing and retail meetings – we offer solutions for any packaging need. To support big ideas, our team will collaborate with you to develop first-pass conceptual renderings or provide 3D printed samples to better visualize a solution long before your product is actually made.
Morrisette will gladly supply a limited number of conceptual samples or prototypes to help vette-out ideas and make sure we are aligned with your goals and supply chain demands. Our Design Team has experience on everything from small, flexible packaging for food to large, reusable packaging for automotive and aerospace. There is no challenge too small or too large for our creative team.
The beautiful aspect of our material neutral approach is that we do not have a minimum requirement. Packaging evolves, and we realize that a big idea to ship a small number of products today could turn into a large program to support your growth tomorrow. Our goal is to help you become more profitable, and our solutions often vary wildly from short-run digital production to full-service design and automation implementation.
This completely depends upon the scope of your request. Simple corrugated packaging can often be resolved in just a few days, whereas big ideas and large concept display programs could take a few weeks. Once we collaborate with you to understand the scope of creative work required, we can provide a realistic lead-time for next steps.
Easy answer – NO. We design to quote. We develop to help you become more profitable. We aim to become a long-term partner and a trusted source of packaging expertise to you, and your organization.