Morrisette has taken home two awards from MUSE design awards. We’re honored to be selected for two Silver awards in the packaging design category for structural design and for promotional design. Our Design Team is thrilled that their work has been recognized as the best in packaging and that our customers were able to benefit so greatly from their work. We are so proud of the folks that worked so hard on these two amazing packaging programs!
The awards programs stay true to their objective of honoring professionals in both creative and design spaces, promoting the entrants’ excellent works in spite of the changing times wrought by the pandemic. All this is only possible with the commitment shown by the International Awards Associate (IAA), creator of the awards. “Evidently, the new normal has brought about changes to how people operate in the world” said Kenjo Ong, CEO of IAA. “Despite the challenges, these individuals have shown remarkable tenacity in their continued excellence, wis clearly demonstrated in their works.”
The 2021 MUSE Awards programs are now officially closed now that winners have been announced. Taking in 4876 entries from all over the world in both the MUSE Creative Awards and the MUSE Design Awards, the competition has demonstrated itself to be one of the leading programs in honoring excellent individuals in the creative and design fields.
The two awards that Morrisette won were for Loud Lemon and Moog.
Loud Lemon – Packaging Design – Promotional
The Loud Lemon press kits were designed to introduce a new line of Spiked Sparkling Lemonades that are naturally flavored, gluten free and contain only 5 grams of sugar. The kits were shipped to distributors, retailers, influencers and brand ambassadors to help differentiate Loud Lemon in the competitive spiked seltzer and soda category. In addition to the different cans offered in the promotional package, the brand wanted recipients to have some keepsakes which included a lineup card of all the flavors as well as coasters which also served as dividers between the cans to prevent damage during shipping.
Moog – Packaging Design – Structural
Moog Sound Studio is a synthesizer exploration package created to provide users with everything they may need to begin or continue their journey in the world of semi-modular synthesis. Moog Sound Studio includes educational materials, exercises, and accompanying sources of inspiration that are designed to support a positive and empowering musical experience. All three instruments (Mother-32, DFAM, and Subharmonicon) and related accessories ship in one carefully curated package, inviting users to start exploring sound immediately upon unboxing.
IAA upholds impartiality by enacting strict assessment criteria and organizing a jury made up of industry professionals, who are living examples of excellence themselves. The jury then selects individuals whose works distinguish themselves, in hopes that these people would then set new benchmarks in their fields.
With as many as 46 jurors onboarding from 25 countries, the awards ensure that a diverse panel of qualified professionals are adjudicating the competition. These individuals can be found working under leading companies from the creative and design industries, such as Associate Creative Director of MullenLowe Renato Barreto, Visual Communication Design Specialist at United Nations Children’s Fund Shangning Wang, Creative Director of BEAMY Ronn Lee, Creative Director of ADBRAIN Inc. Masanori Eto, Dr Adjunct Associate Professor and Design Director of Irving Smith Architects Jeremy Smith, Founder and Creative Director of Kre8ive Partners Mark Turner, Owner and Founder of UArchitects Misak Terzibasiyan, etc.
Every entry is assessed based on relevant standards pertaining to their respective industries in order to ensure impartiality. Further, blind judging is exercised, as such jurors are only able to assess each entry purely on its own merits.
“With our platform poised to support a burgeoning industry of creative and design professionals, we remain optimistic in the potential of these industries,” Kenjo said. “The team in IAA bears witness to the professionalism and excellence displayed by these individuals who persevere in spite of recent hardships. We will continue to endure and uphold this platform for those who need it, and in turn, we hope to see these talents rise in fame and glory.”