When Philip Freeman founded Murphy’s Naturals, his goal was simple: create a safe, natural mosquito repellent for his wife Pam — a self-proclaimed mosquito magnet.
From his garage in North Raleigh, Philip developed effective formulations, named the company after their dog Murphy, and grew a small operation into a brand with a team of 50. Murphy’s Naturals has always been about more than profit; it’s a mission-driven company focused on people, planet, and profit, embodying their “Dog Philosophy” of doing good while creating high-quality natural products.
But growing from a small, local brand to a national presence meant tackling challenges in packaging, distribution, and retail readiness. That’s where Morrisette Packaging came in.
The Challenge: Scaling a Brand for Major Retailers
Murphy’s Naturals was ready to bring their products to Costco, a major retail milestone — but doing so comes with strict requirements: high-quality packaging, consistent presentation, and distribution logistics on a large scale.
“Getting into Costco isn’t easy,” Philip explains. “You need credibility, a professional presentation, and confidence in every aspect of your packaging.”
A small brand can easily get overwhelmed by the logistics, sourcing, and structural requirements needed for a big-box rollout. Philip needed a partner who could provide more than just boxes.
The Solution: Morrisette’s Multi-Dimensional Approach
Unlike traditional packaging companies, Morrisette Packaging offers a full-service, multi-dimensional solution:
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In-House Structural Design – Custom designs for trays, pallets, and packaging that ensured Murphy’s products could withstand shipping and retail handling.
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In-House Graphic Design – High-quality renderings applied directly to packaging structures to create visually compelling, retail-ready presentations.
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Sourcing & Purchasing Power – Access to materials at scale while optimizing cost and logistics.
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Kitting, Fulfillment & Distribution – Warehousing, assembly, and order fulfillment that let Murphy’s focus on growth while Morrisette handled the operational heavy lifting.
“They didn’t just give us a packaging solution — they gave us a design solution, handled sourcing, and managed fulfillment,” Philip says. “It was a comprehensive approach that made a huge difference.”
Morrisette helped Murphy’s Naturals present a professional, credible package to Costco, covering everything from individual product graphics to pallet configurations. This level of preparation allowed Murphy’s to enter the retailer with confidence, demonstrating that they were a brand capable of scaling efficiently.
The Results: From Trial to 250 Stores
Morrisette’s multi-dimensional approach delivered tangible results:
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A successful trial in 30 Costco warehouses
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Expansion to 250 warehouses within a year
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Optimized packaging for structural integrity, visual appeal, and retail compliance
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Full-service support, reducing the operational burden on Murphy’s team
“Morrisette made it easy for us to scale,” Philip says. “Their combination of design, sourcing, kitting, and fulfillment created a winning story for us.”
The Takeaway: Packaging as a Strategic Growth Partner
Murphy’s Naturals’ story shows that packaging isn’t just a box — it’s a strategic enabler of growth.
By providing multi-dimensional services, Morrisette helped a small, mission-driven company scale into a major retailer while maintaining quality, consistency, and brand integrity.
“When you look at packaging companies, most provide solutions — but not multi-dimensional solutions. Morrisette does,” Philip concludes. “That’s what makes working with them so impactful.”
