When Ginger Frank opened Poppy Handcrafted Popcorn, her vision was simple: a small retail shop where she could make popcorn, sell it to local customers, and get home to her kids.
Fast forward ten years, and Poppy has become a growing brand with nationwide recognition. Along the way, one key partner has helped Ginger take her business to the next level: Morrisette Packaging.
The Challenge: Growing Pains and Fragile Products
Early on, Poppy’s popcorn was sold in simple plastic bags with twist ties. While perfect for retail, these bags were not designed for wholesale or long-distance shipping.
“About a year into it, we started getting inquiries from stores that wanted to carry our popcorn. But the stuff we were packing would go stale in a couple of days,” Ginger explains.
Like many small businesses, Poppy faced challenges in storage, inventory management, and packaging design. Ginger was ready to grow, but she needed guidance on how to scale without compromising quality or freshness.
The Solution: Partnership with Morrisette Packaging
That’s where Jessica Burgess and the Morrisette team stepped in.
Jessica didn’t just offer a new packaging solution — she listened carefully, learned about Ginger’s goals, and helped Poppy address multiple challenges at once:
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Storage & Inventory Management – Morrisette provided warehousing and managed inventory releases, helping Poppy conserve space and improve cash flow.
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Packaging Design & Expertise – From recommending packaging materials to designing boxes that kept popcorn fresh, Morrisette helped Poppy solve the “popcorn science” challenge of moisture control and shelf life.
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Creative Collaboration – With no in-house designer or marketing team, Poppy benefited from Morrisette’s support in artwork and branding for packaging.
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Scalable Solutions – Morrisette helped evaluate ideas for new packaging or products, providing cost options and feasibility guidance, making it easier for Ginger to make strategic growth decisions.
“She [Jessica] treats every project like it’s going to be a million-unit order,” Ginger says. “That level of attention is huge for a small business trying to grow.”
The Results: Fresh Popcorn, Happy Customers, and Growth Capacity
Through the Morrisette partnership, Poppy Handcrafted Popcorn achieved:
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Longer shelf life for wholesale products
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Better packaging that reflects the brand
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Easier scalability for new products and seasonal offerings
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Improved storage, logistics, and cash flow
“Because of Morrisette, we now have the capacity to grow without compromising the quality or integrity of our product,” Ginger explains. “The packaging is beautiful, functional, and aligned with our brand — and we can finally take on new orders and customers with confidence.”
The Takeaway: Strategic Packaging as a Growth Lever
For Poppy, packaging was more than a protective measure — it became a strategic partner in business growth. Morrisette helped the company scale while staying true to its handcrafted, premium roots.
By offering expertise, flexibility, and hands-on collaboration, Morrisette didn’t just provide boxes — they provided solutions that allowed a small shop to grow into a national brand.
“Working with Jessica and Morrisette has been incredible,” Ginger says. “They’ve helped us take ideas from concept to reality, protect our product, and give our customers the experience they deserve.”
With partners like Morrisette, Poppy Handcrafted Popcorn is ready for its next chapter of growth — and more popcorn lovers than ever.
